Concept project
Kestrel Row Coffee
A neighborhood coffee roaster with an online bean shop.
Service: E-commerce Design
See the conceptBuild new
An online store that's easy to browse and ready to sell.
We design and set up your store, load your first products, and connect payments and shipping.
from $6,500
Fixed price · 50% deposit, refundable until kickoff
Built for
- A Houston retailer taking the shop online.
- A maker or small brand selling its own products.
- A store that works but looks cobbled together.
- An owner who isn't sure which platform to choose.
What your money covers
Starter Store
- Shopify
- Theme customization
- Up to 50 products loaded
- Payments and shipping setup
Growth Store
- Shopify or WooCommerce
- Custom product and collection templates
- Up to 250 products
- Email capture
Shopify or WooCommerce
Starter Store is built on Shopify. Growth Store can be Shopify or WooCommerce. Shopify is a monthly subscription you pay to Shopify. WooCommerce is free software that needs hosting. We'll recommend one at kickoff and explain why.
50 products250 products
Not included
- Product photography
- Platform subscriptions, apps and payment-processing fees
- Products beyond your package limit (quoted before we load them)
- Writing your product descriptions (add copywriting for $650 per 5 pages)
How this service runs
-
Plan the catalog
2–3 days
Platform choice, product structure, categories.
-
Design the templates
1–2 weeks
Home, collection and product pages.
-
Build and load
1–3 weeks
Store built, first products loaded.
-
Payments and test orders
2–3 days
Payments, shipping, tax settings and test purchases.
-
Launch
1–2 days
Live, with a walkthrough of managing orders.
Starter Store runs 5–6 weeks in total. Growth Store runs 7–9.
Starter or Growth, by catalog size.
The difference is mostly how many products, and how custom the templates are.
| Package | Price | Turnaround | What's included | Add to cart |
|---|---|---|---|---|
Starter Store | $6,500 Deposit $3,250 | 5–6 weeks | Shopify, Theme customization, Up to 50 products loaded, Payments and shipping setup | |
Growth Store | $11,900 Deposit $5,950 | 7–9 weeks | Shopify or WooCommerce, Custom product and collection templates, Up to 250 products, Email capture |
You pay 50% today and the balance at launch. Your deposit is fully refundable until the kickoff call. How payment works
See all pricingRelated concept work
Common questions
Shopify or WooCommerce?
Shopify is simpler to run and costs a monthly subscription. WooCommerce gives more control and needs hosting and upkeep. Starter Store is Shopify. For Growth Store we'll recommend one after talking through your products.
What if I have more products than the package covers?
We'll quote the extra loading in writing before we start. Nothing is added without your approval.
Who pays for Shopify and the payment processor?
You do, directly. These fees are separate from our price.
Do you take the product photos?
No. We'll tell you what sizes and angles to shoot, and set the templates up to show them well.
Can I sell subscriptions?
It depends on the platform and its apps. Tell us at kickoff and we'll scope it before you commit.